Find Your Roast
Not sure which roast to choose? Start with the style of coffee you usually enjoy.
Roast level can shape how coffee tastes, but it is only one part of the cup. Lighter roasts often feel brighter and more aromatic. Medium roasts are usually balanced and familiar. Medium-dark and dark roasts tend to feel richer, deeper, and fuller-bodied.
Use this guide as a starting point, then choose the coffee that best matches how you actually like to drink it.
Light to Medium-Light Roast
Light to medium-light roasts usually taste brighter, sweeter, and more origin-forward. They can have more aroma, lighter body, and more distinct flavor notes.
Try:
Blonde
Costa Rica
Ethiopia Natural
Kenya
Best for: people who like brighter coffee, lighter body, fruit-forward notes, pour-over, drip coffee, or a cup that feels less heavy.
Medium Roast
Medium roasts are balanced, familiar, and easy to enjoy. This is usually the safest starting point for most coffee drinkers.
Try:
Colombia
Guatemala
Nicaragua
Peru
Papua New Guinea
Best for: everyday coffee, drip coffee makers, morning coffee, first-time buyers, and people who want a smooth, reliable cup without going too light or too bold.
Medium-Dark to Dark Roast
Medium-dark and dark roasts usually taste richer, deeper, and fuller-bodied, with more roasted flavor and less brightness.
Try:
Bali Blue
Sumatra
Cowboy Blend
6 Bean Blend
French Roast
Best for: people who like bold coffee, heavier body, espresso-style drinks, French press, cold mornings, or a classic strong cup.
Flavored Coffees
Flavored coffee adds another layer of taste beyond the roast itself. It is a good choice if you like dessert-style, seasonal, or more playful coffee.
Try:
Dubai Chocolate
Mexican Chocolate
Caramel
Cinnabun
French Vanilla
Best for: dessert coffee, gifts, flavored coffee fans, and people who want something different from a standard roast.
Not Sure Where to Start?
Start with Light to Medium-Light Roast if you want something brighter, sweeter, or more origin-forward.
Start with Medium Roast if you want the safest everyday choice.
Start with Medium-Dark to Dark Roast if you like bold, rich, full-bodied coffee.
Start with flavored coffee if you want something fun, sweet-inspired, or giftable.
Continue Exploring